Marketing Fraud - Performance Protection & Integrity

Eliminate fake traffic, click fraud, and low-quality conversions.Protect ad spend and improve attribution accuracy.

Marketing fraud protection

Core Value

Detects bot and IVT traffic across channels.
Scores source quality with device and behavior signals.
Identifies sub-affiliate laundering and spoofing.
Protects conversion funnels from manipulation.
Improves LTV/CAC by removing bad traffic.

Growth protection

What Marketing Fraud Monitoring Does

Monitors clicks, installs, and signups for anomalies.
Flags abnormal conversion paths and velocity spikes.
Links devices and identities to find fraud rings.
Provides explainable evidence for partners.
Automates budget protection and blocking.

What You'll Measure

Invalid traffic rate reduction.
Conversion quality and LTV lift.
CAC improvement and budget protection.
Affiliate and paid media ROI.

Privacy & Compliance

Signals are privacy-first with hashed identifiers.

Data minimization

Only necessary signals are retained for risk decisions.

Encryption

Data is encrypted in transit and at rest.

Retention windows

Retention windows are configurable by region and policy.

Regulatory alignment

Aligned with AML/CTF, privacy, and audit requirements.